adwire lab
adwire lab
Analysis, tests and insights: a fresh perspective on digital marketing.
Adwire Lab articles
Piano Analytics: a lesser-known alternative to GA4 and Piwik Pro
In the world of digital marketing, data analysis tools are essential for understanding user behavior and optimizing marketing campaigns.
Safari's Distraction Control: A Threat to Online Advertising?
First introduced by Apple last month, Distraction Control is a browsing mode for Safari that allows users to remove all unnecessary elements from a web page, leaving only the essential content of the page.
Tracking User Roles on a WordPress Site
Learn how to add custom user definitions in Google Analytics 4 (GA4) to better analyze the behavior of different user roles in WordPress. Understand the importance of tracking WordPress user roles to enhance your reports and gain deeper insights into user actions.
How AI and Data Are Leveraged for the Paris Olympics
Discover how the Paris 2024 Olympics are revolutionizing sports organization through AI and Big Data. Explore the technological innovations transforming logistics, spectator experience, security, and sustainability of this global event.
Capturing and Measuring Traffic with Zero-Click SEO
Increasingly, Google provides complete answers in its search results, reducing organic clicks. The SEO world must adapt to this growing trend.
The Macro Approach to Online Acquisition: Maximizing the Impact of Your Campaigns
Discover the macro approach in digital marketing: maximize the impact of your campaigns by focusing on global indicators and the growth of your business.
How to Create a Landing Page That Converts?
Learn the keys to creating an effective landing page that maximizes your conversion rates and generates tangible results for your business.
6 Underestimated Metrics to Understand Your Customer Journey
Discover six often underestimated metrics that can provide valuable insights to better understand your customer journey.
Long-Tail Keywords: How and Why to Use Them?
Explore the importance of long tail keywords and learn how to use them to improve the visibility and effectiveness of your SEO campaigns.
Why and How to Exclude Mobile Apps from Your Google Ads Display Campaigns?
Learn why it is essential to exclude mobile apps from your Google Ads Display campaigns and discover how to optimize your advertising performance.
Responsive ads on Google Ads: Focus on how to make the most of their potential
Learn how Responsive Search Ads (RSAs) combine advertiser creativity with Google's machine learning. This guide covers RSA structure, keyword insertion, pinning, and practical best practices for Google Ads.
Why Quality Score still matters: a complete guide to optimizing your QS on your campaigns
The Quality Score is an essential metric for any advertiser using Google Ads.
Meta's Conversions API (CAPI): The Quick Win to Activate!
CAPI significantly improves advertising campaign performance by utilizing Meta's machine learning capabilities.
Optimize Your Marketing with A/B Testing
A/B testing, also known as split testing, is a testing technique used to compare the performance of two versions of a marketing element, such as a landing page, an advertisement, or an email marketing campaign.
How to Set Up Hybrid Server-Side Tagging in Less Than an Hour with RudderStack
It didn't last long, but the time when server side tagging seemed out of reach is already over.