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Audio ads on Spotify allow you to target your audience in a relevant and effective way. With Spotify's audience targeting tools, Adwire helps you reach your customers on various devices and moments based on criteria such as age, gender, location, and listening behaviors. The ads are seamlessly integrated into the listening experience, allowing you to deliver your message without interrupting the listener. Additionally, different audio, video, and display ad formats can be used to engage your audience whether they're using the Spotify app or in screen-free moments.
Adwire will select the most appropriate advertising objectives for your business. These objectives may focus on awareness, helping more listeners discover your product or service, or consideration, targeting listeners who are more likely to click on your ad. We will then create audio or video campaigns that will be aired both in Spotify's music and podcasts.
We optimize your ads to match the listening context of your audience on Spotify. For example, an advertisement for sports equipment will be broadcast during a sports playlist, thus capturing the attention of your target audience at the most relevant moment. We use real-time data from Spotify to tailor your messages to your audience's moods, activities, and tastes, thereby increasing the impact and memorability of your ads.
With Spotify Ad Studio, Adwire makes it easy to create your audio ads. You benefit from included services such as voice-over actors and script advice, enabling you to create audio ads from scratch in minutes. Whether you need help with creation, know exactly what you want, or prefer us to take the reins, we ensure that the result is perfectly tailored to your needs.
Adwire selects the most suitable advertising format for your Spotify campaign: audio, video, or podcast. Audio ads capture attention between songs, video ads are viewed during active browsing, and podcast ads tell your story to thousands of listeners. We choose the format that best fits your goals, whether it's to increase awareness, encourage engagement, or generate direct responses.
With Spotify Ad Analytics, Adwire measures the effectiveness of your ads on Spotify in audio, video, and display formats, on music and podcasts. We track conversions from your audio campaigns, on Spotify or elsewhere, and use the Spotify Pixel for attribution across all ad formats. This optimizes your marketing decisions through increased precision and insights.
Get your free performance audit and discover how Adwire can help you generate more qualified traffic, increase conversions, and improve your return on investment.