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Native advertising is an advertising strategy that aims to seamlessly integrate promotional content within digital platforms, providing a non-intrusive user experience and greater relevance to the target audience.
At Adwire, we pay special attention to content and targeting optimization. We ensure to direct traffic to branded content or pre-sale articles rather than just a homepage or a lead magnet landing page. Additionally, we limit audience targeting to a few layers, especially in the early days of the campaign, to allow algorithms to optimize properly. We also use portrait and lifestyle images, avoid stock images and complex graphics, and ask questions in headlines to boost engagement.
Effective campaign management is a top priority for us. We avoid making changes to a campaign shortly after its launch, regularly rotate advertising content, and test the best creatives with new copy. Additionally, we keep CPC drops to a minimal percentage and steer clear of hyper-targeting. Finally, we pause any ads not meeting the primary KPI after a certain time, keep the best-performing ads, and launch new ones.
To maximize engagement and conversions, we employ calls to action, ask questions in headlines, call out the avatar to filter out unwanted audience, and use numbered lists and negative words in headlines. Additionally, we segment campaigns by location, device, product line, and customer avatar, and use only one customer avatar per campaign.
Developing an effective campaign strategy is crucial for us. We choose a few best practices to implement initially, test the results, and repeat the cycle until all best practices have been tested. If none of the best practices work, we reassess the campaign strategy and adjust accordingly.
Performance measurement is a key element of our approach for Native Ads campaigns. We deeply analyze indicators specific to Native Ads, such as engagement rate, time spent on page, and bounce rate. We also track the performance of headlines and images to understand which elements attract the most attention and drive action. Additionally, we monitor cost per engagement (CPE) to assess the effectiveness of every euro spent. We use this information to continuously optimize campaigns by pausing underperforming ads and promoting the best-performing ones. This approach allows us to adjust campaigns in real-time, maximizing visibility, engagement, and ultimately, return on investment.
Get your performance audit for free and discover how Adwire can help you generate more qualified traffic, increase conversions, and improve your return on investment with our Native Advertising solutions.