Notre site dispose désormais d'un mode éco. N'hésitez pas à l'essayer !
Notre site dispose désormais d'un mode éco. N'hésitez pas à l'essayer !
Digital Out Of Home programmatique (pDOOH) is revolutionizing the broadcasting of advertisements in public spaces. JCDecaux, a global leader in DOOH, has introduced a programmatic offering in Luxembourg, offering advertisers the opportunity to broadcast their ads in a more flexible and targeted manner in various locations such as the airport, train station, and shopping centers. At Adwire, we leverage this innovation to help you reach your target audience more effectively and relevantly. Our expertise helps you maximize the impact of your advertising campaigns by harnessing the power of pDOOH.
In a world where advertisements are ubiquitous, capturing consumers' attention quickly is crucial. At Adwire, we understand that the brain processes a mobile ad in 400 milliseconds, meaning ads must be striking and easily understandable. We believe that OOH (Out-Of-Home) is essential for building brand awareness, which then enhances the effectiveness of mobile advertising. Our approach optimizes this combination by establishing strong brand images via OOH, upon which mobile can then fully capitalize.
We optimize your pDOOH campaigns by adapting ad messages to changing conditions such as location, time, UV index, points of interest, and traffic congestion. This strategy maximizes the impact of ads and positively influences consumer purchasing decisions. We also use dynamic creatives to modify ad content in real-time, displaying more enticing offers as conditions change.
Pre-launch optimization is crucial for the success of a campaign. We use advanced tools to pre-test and optimize your visuals. The Creative Heatmap allows us to analyze visual elements that attract the most attention, while the I-Check HD enables us to visualize and adjust your poster in different contexts. This approach ensures that every element of your campaign is optimized to maximize its impact from launch.
We measure the effectiveness of DOOH, for example, on your drive-to-store strategy by analyzing increases in store visits and generated revenue. We can also conduct post-test studies to assess the impact of your campaign on brand awareness, brand affiliation among your target audience, and their purchase intent. These measures allow us to adjust and optimize your campaigns to maximize ROI.
Get your performance audit for free and discover how Adwire can help you generate more qualified traffic, increase conversions, and improve your ROI with our pDOOH solutions.