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Retargeting, also known as remarketing, is an online advertising strategy that helps your business stay top of mind with website visitors even after they've left your site. At Adwire, we utilize retargeting across various advertising platforms such as Meta, Google, LinkedIn, etc., to assist you in reaching your target audience more effectively and relevantly.
We segment the audience based on traffic behavior on your website. This means we target users based on how they've interacted with your site, such as pages visited, products viewed, etc. This approach allows us to create more relevant and effective advertising campaigns by precisely reaching segments of the population most likely to be interested in your products or services.
We conduct a comprehensive technical check, including product feeds, tags, and other essential technical elements for the success of the retargeting campaign. This step ensures that everything is in place and functioning correctly before the campaign launch.
We validate messages, landing pages, and banner quality for each step of the user journey. This ensures users receive consistent and relevant messages throughout their journey, increasing conversion chances.
We carefully monitor budgets, caps, and ad fatigue to ensure your ads are optimally delivered. This means ensuring your ads aren't overexposed, which could lead to ad fatigue, and that your budget is used efficiently.
Evaluating your retargeting campaign is as crucial as any other campaign. It's essential to check if you're meeting your campaign goals. We use the following key indicators to measure the success of your retargeting campaign: Lead Conversions (CR), Cost per Lead (CPL), Click-Through Rate (CTR).
These measures enable us to adjust and optimize your campaigns in real-time to maximize your return on investment.
Get your performance audit for free and discover how Adwire can help you generate more qualified traffic, increase conversions, and improve your return on investment with our retargeting solutions.