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Programmatic buying, or Real-Time Bidding (RTB), has revolutionized the advertising industry by allowing real-time bidding on specific audiences rather than on pre-defined ad space. At Adwire, we harness this innovation to help you reach your target audience more efficiently and effectively using both display and video formats. Leveraging our expertise and access to global ad exchanges, we manage your media buying from Luxembourg, whether it's for national or international placements. We select premium inventories to precisely match your campaigns and objectives, and tailor our buying methods to ensure optimal performance and maximum return on investment.
Through RTB, we can target the non-Luxembourgish resident population, which accounted for nearly 50% of the population in 2023 according to STATEC. We can target a foreign audience browsing foreign sites, such as 20minutos.es, elpais.com, dn.pt, or lefigaro.fr, which is essential for building brand awareness in the territory. This approach allows us to create more relevant and effective advertising campaigns by precisely reaching segments of the population most likely to be interested in your products or services.
We utilize Adform's ID Fusion, a universal solution for digital advertising in a post-cookie world. It combines publishers' first-party identifiers with advertiser data to understand users' online identities. Thus, essential features like frequency capping, audience targeting, and reporting continue to thrive. By integrating ID Fusion, we maintain key functionalities of digital advertising while adhering to privacy standards.
We leverage Digiseg to obtain stable and scalable audience data without using cookies. Digiseg segments countries into neighborhoods of 100 to 500 households and adds data on income, life stage, car ownership, etc. This allows recognizing up to 80% of all impressions without using cookies, UIDs, or MAIDs. Digiseg's benefits include the ability to target anonymous audiences on Safari, Firefox, and Chrome in incognito mode and work across different channels like connected TV, audio, mobile web, and apps. By using Digiseg, we can effectively target audiences while respecting their privacy.
We place particular emphasis on precisely targeting mobile apps, whether on iOS or Android. This allows us to reach users where they spend much of their time - on their smartphones. By specifically targeting mobile apps, we can reach users more personally. For example, by displaying fitness product ads on fitness tracking apps or recipe ads on cooking apps. This strategy allows us to contextualize the message with the type of app used, increasing the relevance of the ad and consequently, user engagement.
Performance measurement is crucial for the success of any advertising campaign. We analyze the performance of your RTB campaigns in real-time. We examine key indicators such as cost per mille (CPM), click-through rate (CTR), conversion rate, visibility (VR), and return on investment (ROI). Additionally, we evaluate campaign effectiveness in terms of brand awareness, brand affinity, and purchase intent. All these measures enable us to adjust and optimize your campaigns in real-time to maximize your visibility.
Get your free performance audit and discover how Adwire can help you generate more qualified traffic, increase conversions, and improve your return on investment with our RTB solutions.